China is Listed in Nike’s 6 geographies
Yesterday, NIKE, Inc. announced its plan to reorganize its Nike Brand into a new model consisting of six geographies with reduced management layers and an increased focus on core category business areas, driving greater efficiencies and stronger consumer connections.The plan has six new geographies: North America, Western Europe, Eastern/Central Europe, Greater China, Japan and Emerging Markets. The Nike Brand was previously organized by four regions: US, Asia Pacific, Americas and EMEA (Europe, Middle East and Africa).
As Nike stated on February 10th, this organizational change is part of a wider company restructuring that may result in an overall reduction of up to 4% of the company’s workforce. NIKE, Inc. employs nearly 35,000 worldwide. The company anticipates completing its overall review of its organization by the end of the current fiscal year. The exact number, timing and location of positions expected to be eliminated will not be known until the overall review is completed and the employee representative bodies have been consulted within accordance with local legal requirements.
