New Fashion Ages with Jimmy Choo for H&M
The Swedish chain, H&M is partnering with shoe and handbag brand Jimmy Choo. The luxury brand, famous for sky-high stilettos and large purses, will create a line of shoes, bags and accessories for men and women that arrive in stores on November 14. Tamara Mellon, Jimmy Choo’s founder and chief executive, promises “a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out that night!” The accessories range will be complemented by a one-off capsule collection of Jimmy Choo womenswear, as well as a men’s range of shoes, bags and accessories.
“We adore Jimmy Choo’s shoes and bags,” said Margareta van den Bosch, the creative advisor for H&M and the ‘brains’ behind the chain’s impressive roll-call of designer tie-ups, which includes Stella McCartney, Viktor & Rolf, Karl Lagerfeld and Roberto Cavalli, in addition to Comme and Williamson.
The Jimmy Choo collection will be launched in 200 H&M stores worldwide on November 14th and will be available in the UK at the Oxford Circus, London W1 flagship and branches in major cities.
