ADIDAS–Company Introduction
Germany sports products manufacturers are members of the company Adidas AG. “Adidas” is named after its founder Adolf Adi Dassler and he began to produce shoes in 1921 in the place close to Nuremberg named Herzogenaurach. On August 18, 1949 it registrated by the name of adidas AG. Adidas clothing and shoes design usually visible to the three parallel bars, and the three parallel bars are visible in the marks. It already become the special signal of adidas.
Adidas originally run by two brothers, but after each went his way, Adolf ’s brother Rudolf Dassler has opened a hostile sport brand Puma.
In 1948, the founder of the adidas DasslerDassIer Adi mixture “adidas” by his name adi and the first three letters of his last name Dassler, and applied for registration. Next year, adidas three-wire trademark came to the world.
Mr. AdiDassler the founder of adidas, is a player and cobbler technical German. Because he can fully understand the needs of the athletes, and also has exquisite 
craftsmanship and invention genius. So in his lifetime, he invented about 700 various productions referring to sports, and then create a patent product adidas sports kingdom. Mr. Dassler bagan hand-made shoes in 1920. After that, world athletes often wear shoes manufactured by Mr Dassler in the Olympic Games, his fame grew so loud in international sports.
In 1972, adidas again launched extensively used in garment accessories, known as trilobites trademark. The success of the adidas owned to Dassler’s eldest son HorstDassler and Mr Mass communication genius. Horst understands to the promotion to establish brand image, and the importance of exercise attend the 1956 Olympics held in Melbourne, Australia, and promote the innovation of the brand. Adidas makes him famous in modern sports marketing recoveny. Along with the global marketing network, adidas continuously in the sports market increasingly important, and is prestigious.
In the world of sports, adidas always represents a kind of special status, and the symbol of the three-wire called “victory”. Since founded in 1948, adidas helped thousands of athletes, creates a great achievement. Therefore, adidas also say, is a collection of trust and respect.
